There could be one to how they’re handling customer support currently.
An apology would acknowledge they made a mistake, and how they are going to prevent the same mistake.
It would build up the trust again that a lot of players lost.
And there is a lot of trust lost, you can read the replies here: Roxx, please save us from this unfair auto-suspension
Those are just the temporary suspensions, not even including the ones caught up in the permanent bans.
TL;DR The keyword is Compensation
Who in the world cares for an apology from game developers or studios? No one. Not when there’s compensation of virtual items or currency that comes along with
just because you don’t care about it, it doesn’t mean no one does.
Empty apologies pandering to mobs are pointless. Demanding apologies is childish. What do empty words do for you? Why put so much weight on the word “Sorry” ? We don’t need apologies, we need actions.
They just need to admit they’ve made a lot of mistakes and fix the problems. They need to take the translation, FIX IT because it’s horrendous, and then apply it directly to the Korean version of the game and give us that.
They also need transparency. The lack of communication is pretty damning.
I guess I’m childish then 
New World first and now this. I don’t think players will trust them anymore. Their reputation is ruined forever, unless they annouce a complete overhaul of their teams, kicking leads who ruined both games and hiring new ones.
Manning up and apologizing for your own failures goes a long way.
We’re not all perfect, but being quiet about obvious issues and nothing to look forward as a playerbase is the real killer.
Just my PERSONAL view, if I’d wake up and see a somewhat roadmap wtf is going on etc. I’d might wanna logoff and come back later a bit, or just play very relaxed.
But with a state like now and absolutely no word from amazon at all. I just feel like deinstalling and saying f& amazon as most of us did with New World quite early on with no intention to come back again.
I’m aware this is just a n=1, but I guess I’m not the only one feeling like this.
bump, agreeing with everything what OP said. I enjoy the break i currently take from LA and will only log in again when changes were being made (currently 1355, not like i reach 1370 anytime soon anyways Kappa).
Have a nice day.
I recall during the ff14 endealker launch, our lord and savior, Yoshi-P apologized for 2 week delay because he knew players took vacation time or organized thier schedules around the Endwalk launch.
Were players mad ? fuck yeah! taking time off during the holiday season is hard for a lot of players. However the support he got from us out weighed the negativity. All it took was a little bit of accountability.
Are people actually so emotionally driven in life that they need apologies for stuff like this?
I’d like to see tangible things being done.
If they can officially announce Argos 1 day before maintenance release. I dont see why they can’t come up with the mats improvement or honing buff asap when now they realized they $&@& up real bad. Pretty disappointing tbf.
I think most players understand that something isnt going to happen in the short term ( as in matter of weeks ) and they would like to hear some communication and explanation as to WTF just happened.
There was a lot of love and passion for Lost Ark and what we are seeing now the result of deep disappointment.
Players are looking for accountability, in my opinion AGS =/= Amazon the multi trillionaire company. They aren’t equipped to handle a hyped title such as Lost Ark and don’t seem to have enough experience.
I agree, but we can’t neglect the fact that Argos was 100% planned and slotted for that release period.
The fuckery that happened however, i have no idea ( missing content leading up to argos )
Yeah I mean we were expecting argos to release and other contents at 1 month interval. Was expected to have prog contents to be released approx 1 month interval for the catch up to kr.
Imo it seems it was their intention to release the info 1 day in advance unlike other region a week in advance instead and holding back the mats/honing improvements deliberately.
It gives off a very bad after taste, especially this kind of scenario is very similar to other games publisher. Where they pull off such $&$@ stunt to deliberately milk the whales for short term profit because their game is dying or just plain greedy.
An apology isnt a solution. It doesn’t fix the problem but for some people it feels good to recieve one. THe thing is that if they own up to their mistakes and tell us about it, share the plan to fix that goes a long way and it reasures people that it is going to get better from here. Apology isnt a solution but it is the first step towards it.
Apology doesn’t mean anything to a solution, but it’s a stepping stone and acknowledgement from the company itself that they are aware of the current issues, and will work towards correcting them. It will at least set the community heart at ease to see an official statement knowing their voices/problems were heard.
Yet, this is card they can play only once, i.e., they have nothing on the line after squeezing the upper tail and then apologizing. If they happen to turn this into a trend the path to trust then becomes concave.
Idk what they were thinking, but I doubt this was a way to milk people for money. Cause losing this much of the playerbase surely is not worth it 
albeit very late, you did a great job with the announcement today. @Community-Team close this thread 
I really hope we see more abyss trials, challenge raids etc… I am looking forward to the future with lost ark in NA/EU just keep it moving forward.
Also please no more bans for innocent people
Also please have customer support readily available for your customers when stuff hits the fan