On February 11, 2022, Amazon Games and Smilegate RPG finally released the NA/EU release of Lost Ark after it was announced in 2014. The game broke records, having its all-time peak of 1.3 million players. This won’t be the case if amazon games continue to handle lost Ark like this.
This is just the start. If Amazon games do not take action on these problems, the game will become New World 2. I’m hoping it doesn’t. In this short letter, I will cover all of the issues with Lost Ark that I am aware of.
the P2W issues might be one of the smaller issues I see as a problem. P2W is not a new thing. Almost All MMORPGs, including Diablo or WoW, have some type of P2W mechanics put into the game. Lost Ark, a f2p game, would have more p2w than games that are not f2p. In this sense, Lost Ark isn’t pay-to-win as ten dollars would get you an insane boost in your game progression than not paying at all. But the problem is that Amazon Games looks like they are trying to pressure you into paying your way through the game. That is where the content issue takes place.
Content & Pay Pressure
Lost Ark was first released to the Korean population in 2019 and has been released to Japan and Russia. People have been speculating that Lost Ark would release its T1 content on launch day. But it didn’t. Instead, it released all its content, including Tier 3, 2-3 years of content slowly released in KR coming to NA/EU on LAUNCH DAY. If this wasn’t bad enough, Amazon Games released the first Abyssal Raid, Argos, just a month after launch day, with phase one being at ilvl 1370. Even after a week has since gone by, most of the population in ilvl1370 are whales or no-life f2p players. If you don’t play the game, you might not know how much you have to pour in to get to ilvl 1370 in a month. As a KR player, I poured over 300 hours f2p, and I’m still at 1353. Three hundred hours in a month is 10 hours a day, which most people don’t have. This makes people feel pressured and left behind, making them pay for the game. The honing rates aren’t bad in any sense; it is just that getting to ilvl 1370 is so hard in a month.
Censoring & Advertising issues
In the NA/EU release of Lost Ark, the game went through heavy ‘westernization,’ which is just censoring and adding more black skins into the game. I’m not trying to be racist here, but that happened. First of all, the censoring. Character skins went through heavy censoring and made the game lose some of its identity: skins and customization. The sexy part of the customization disappeared (such as the garter belt of gunslinger) and was replaced with more family-friendly outfits. Note that this is an M-rated game, and I don’t understand why they would censor the characters. Maybe they would get an R. I’d they didn’t? I still don’t understand. Next, the problem with Black skins added to the game. I perfectly understand why Amazon games added dark skins into the game, and I favored it until I saw the new dark skins replacing some of the other pre-made faces in the game. This upset me, and it would if you’d known these pre-made skins before. Why wouldn’t they just add another tab to the pre-made tab instead of replacing them with perfectly normal skins? This is another thing that I don’t understand.
I thought a company would have common sense, but I guess I was wrong. Finally, onto the Advertising issues. In the Smilegate website for Lostark in the Korean website, everything such as events, stats, and new updates are shown in style. For example, skins that will be released in the KR servers are teased on the website so that you can see how the skins look before they are released into the game. In the NA/EU website, the omen skin was only mentioned as one sentence in the update news for the Argos update.
I won’t go into detail about this issue, but there are so many bots in the game that ruins the experience for all people playing the game. Amazon said they had a ban wave for these bots, but I couldn’t feel any change in the bot population. It can’t be that hard to find bots. I can think of tons of ways to get most of them banned. Bots ruin the chat, economy, and overall game experience.
Lost Ark itself is a wonderful game. Amazon games are just ruining it. I hope Amazon sees this and reflects on what they’ve been doing wrong this whole time. There are tons and tons of other issues that are in the game, and I’ll list some of them here:
Europe Transfer Issues
Queue Issues (not as much anymore, and this won’t be a problem if Amazon makes lost Ark into new world 2)
Bugs (that don’t exist in the KR version of the game)
etc. feel free to add more
Amazon, this is your last chance to turn the tides around and keep the game alive for a long time. As a player who loves Lostark, I hope these issues are resolved, and we can all have fun in Arkesia. Sorry for the bad grammar and explanation; I’m not the best English speaker around, plus I’m writing this in the middle of the night. If anyone could improve my thread and make it formal, It would help.
Thank you for reading this far. I hope you have a fun time in Lost Ark. Thank you for all staff members that are working hard all day to try and fix this problem, I hope we can all work together to build a better community