Please give us a feedback like the recent “message from the team”
Amazon Games & Smilegate RPG Message From the Team
The lack of communication and transparency we are getting from both AGS and SGR is insane to me. they’re ignoring it, like we’re not important. The open letter was almost perfect, the only thing missing was to talk about this problem.
Honestly, I still have hopes that they will regionalize prices. But I wanted an answer whether or not they are going to do it, if they aren’t going to make it, just say it at once, and don’t keep rolling us around. This is disturbing.
The Brazilian population is practically 220.000.000 people, +50% of all people living in South America.
More than half of Brazilians earn less than 1 minimum wage, the new Skin Omen costs 10% of 1 Brazilian minimum wage.
The prices charged in our South America region at the Lost Ark cash shop are totally wrong for the economic reality of our region.
This needs to be changed and we need feedback from Amazon Games Service regarding this issue, aka AGS.
New World was priced regionally for our region on Steam, the result was thousands of players from South America buying the game, consequently more than 70,000 players queued up on the servers.
Some more data and additional information from the forum itself, to add to the discussion.
They are charging BRL5.5 for each $1
The dolar to BRL conversion is BRL 5 to 1.
Packs are more expensive in Brazil then in the USA, while Brazil have a worse economy.
The 12k gem pack is half our minimun wage already, they shouldnt be charging the dolar more then its worth at least.
*put it as simple as I can: *US money is worth 5 to 6 times more than BR money
The Aura pricing is just WAY too much for us here, its 5x more expensive then a Amazon Prime sub (FIVE TIMES).
The 30 Day Cristaline aura for example, is right now at 56R$, if you compare to WOW montly sub is right now at 32R$.
But if we compare those prices on NA
The price of Crystalline in my country (Brazil) is unaffordable. R$56,00 is too much, take Final Fantasy for example, their subscription is R$28,99 here.
The skins are also very expensive, usually we find skins in the Brazilian market for about R$40-60.00 and Lost Ark gave is for over R$100.00!
I just wanted to point this out because there must be more people interested in spending on the game, but not for these values. It is better for you 5 people buying Crystalline for $29.00 than 2 buying for $56.00, just do the math, the same goes for all the rest of the content of the store.
Like I said, they would make much more money selling Crystalline for R$29,00 to 5 people (R$145) than R$56,00 to 2 (R$112).
To give everyone just a small perspective, omen skin just got to the shop on todays latest update, costing 2,000 Royal Crystals just the basic skin set, if I would want to buy just the skin, no weapon or mount, I would have to buy the 2,200 Royal Crystals pack for R$113,99. Just to give context, this represents 9,41% of Brazil minimum wage which is R$1212,00 at the moment, almost 10% of minimum wage for just the skin. If I wanted to get the whole skin Special Package I would have to pay R$278,99 which is 1/4 of the minimum wage. Keeping the monetization for SA converting directly from USD as it is will unfortunately push a lot of people away from putting some money on skins or essentials.
Saying that I will provide some reality of Brazil so you guys could compare.
Right now on server you can buy 12000 Royal Crystals for 99USD, and in brazillian accounts 576.99RS (equals to 109USD). For those who earn in USD exemple USA, the minimum wage is about 11USD hourly, in Brazil the reality is totally different, the minimum wage is about 8RS hourly, that means 1.60USD hourly. Even for a crystaline aura that is 56.99RS is hard.
It is better if you sell something thousands of times for 1$ then if you sell it once for $100, it’s not like Amazon will lose any money by making the prices fair for SA, since they already paid Smilegate for that content anyway.
Latin America is the 4th biggest gaming market in the world, with Brazil being the 10th country worldwide, so we have a lot of paying players willing to support the game, but if things are too expensive people won’t be spending on them.
SA is priced high on crystals (exchange for gold) because noone is using their credit cards to buy royal crystal, then exchange it for gold, compared to NA/EU where everyone does it.
It is comparable to the Korean server that has been in existence for 4 years.
This is insanely expensive.
The solution is very simple and easy.
The prices for one single skin on SA is about R$278,00 for royal crystals compared to minimun wage of R$1.200,00 is just too much. You can eat the entire month with this value and the rest use for basic needs or rent etc, depends.
Just for Brazil, whenever you see a price, multiply it by 5, so yea we are paying 500 bucks for the US$ 99 pack.
For context, as of today a 1 real is worth 5.12 dollars.
In tree of savior a Token just last month cost me R$30 (roughly 6 bucks) which is already a bit pricy for me, but given the current local economy it’s sort of understandable.
Last year the same token used to cost R$15 which is a extremely accessible price for almost any player.
Currently, a Crystaline Aura in Lost Ark bought with real cash is around R$57.
If anything, the high price of blue crystals seem to suggest to me that players are buying very little orange crystals or at least not converting much to blue crystals.
In my opinion whoever is setting the prices for this region is loosing the company a lot of money and making a comfortable game experience inaccessible for a lot of players.
People in SA are playing in SA, and not in any other server.
We should have a proper price based on South America ability to pay. And have it be not related to other regions.
It doesn’t make sense to localize a game halfway.
Why make things global like that.
League of Legends for example has good prices por it’s local servers.
Many games do.
It just doesn’t make sense to price things globally.
The price set up for the region of Brazil is using the Dolar exchange to Reais(Brazil’s currency) back when the dollar was at it’s all time high of U$1,00 to R$5,70, since then, the dollar has plummeted to R$5,42 and it continues to do so and until the FED calms down in the US the dollar will continue plummeting.
For the second part of this topic, the economy in Latin America can not keep up with these asked prices, a simple U$99 for a game though not abusive translates to R$567,00 which is too much. Brazilians make on average R$1.200,00 a month before taxes so R$567,00 for a game is basically half of their salary,
GDP per capita (current US$) - United States - 65.000,00 USD
GDP per capita (current US$) - United States - Latin America & Caribbean - 7.400,00 USD
Almost 9 times more than South America
I’ve been looking for solutions, and I found one of them is right in front of us. We can learn with Smilegate.
The Lost ark game is not designed to share items or VIP with regions. Each region has its own separate economy. There is the Korean server, the Russian server and the Japanese server, and they are completely separate from each other. Simple and objective.
Here for us the greatest difficulty in regionalizing is due to the fact that what a person buys on the SA server can be used on the NA or EU server, it wouldn’t be much easier to leave these servers completely individualized and isolated from each other like SmileGate does with Russian, Japanese and Korean servers?
Each has its economy based on that country.
This would prevent fraud. People would not be able to buy items or vip on our server to use on their server.
I know there’s a lot of mechanisms, and several possible solutions. Let us know if this is a priority for Amazon and how advanced they are on it. I’m willing to help and share everything I know about it.
Just to contribute a little bit more to the topic.
Here are some examples of other games that regionalize pricing to put in perspective.
Using current US dollar exchange rate of 1USD to 4.92BRL
- League of Legends:
1380 RP costs 10USD
10USD = 49.20BRL
Regionalized pricing: 32BRL
- Path of Exile: using 150 premium tokens as example to buy that juice map stash tab
150 tokens costs 15USD
15USD = 73.80BRL
Regionalized pricing: 39.90BRL
- FF XIV Starter Edition Pack (Steam)
19.99USD = 98.35BRL
Regionalized pricing: 52.99BRL (almost half the conversion price)
I can go on all day with multiple different games.
Here are screenshots of some purchase pages with the different values:
Now to put Lost Ark into perspective, here is the price difference using the Apprentice Starter Pack (Steam) as an example:
With that said, I can’t even imagine how much worse it must be to players from other SA countries like Argentina.
I hope we can get a response to this, even if it’s a negative one, just for clarification.
TLDR: If other companies in the industry can do this, why can’t AGS do the same?
edit 3: AGS said: “at this moment in time there are not current plans to regionalize prices in the game”
we have a reply for that
So brazilian people pay 15~16%(print) more than an american or any other region for the same amount of crystal and even then we don’t have portuguese translation in the game, forum with CMs in portuguese / support things that other servers have and still pay least for the same service?
And you tell me you have nothing on the subject to add?
Well when you have fiscal meetings and you see that brazilians don’t spend money on the game, don’t forget that we have the highest price on all the servers and you just " at this moment in time there are not current plans to regionalize prices in the game"
Regionalizing the price would be a good thing, but at the moment, in addition to not having that, we still pay 16% more than the Americans, it’s the first time I’ve seen this in a game, congratulations AGS and Smilegate!
WE WILL STILL KEEP FIGHTING FOR REGIONAL PRICES!