Roxx said it herself: “Business Intelligence”, I sound like a broken record, but sadly, that’s their approach.
you forgot to mention skins and the events, those are big part of hooking players into the game.
Bad approach bad intelligence bad business
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How i see situation :
First thing in game is “playing”
Class being the first thing , and the one you don’t have to fear to release too fast. (except if fast mean rush develoment for sure, clearly not subject here)
The variety will make newcomer more willing to stay (more chance to have a crush on a gameplay if there are 20 than if there are 2… )
Then contents : SWTOR began by a fail because it was empty of content… just because of this
But you have to not give too fast… it would be overwhelming, give a false feeling of stupid difficulty. You can totally “drip feed those” just have to find the good rythm to not have people bored.
There are minor content for player retention, and major for retention, hype, comeback, etc.
And then, all side things, skins, funny quests/events. For me those are clearly not what will make people stay or comeback, or even just come in the game. And it can be down to a “bare minimum” just enough skin to have people to feel way to customise their character as they want.
So no, i would not consider skins and event as “marketing” tools. (you can think it for sure, i explained why i didnt speak about it for the current topic, and will never ^^ )
If they would have just launched the game with all the classes instead of drip feeding, we would not be in this situation
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It blows my mind that someone sat down and thought OMG YES, I GOT IT! they want more classes well let’s give them what they want “changes it to 1 class ever 2 months”
“PERFECTION”
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And the laughable “hype marketing”.
Their prime excuse is that they are still releasing faster than KR. Smilegate have to design, make crucial decisions, develope and market Lost Ark; meanwhile AGS only have the easy part of the job here, but still have the audacity to claim the former.
Yeah, and all they have to do is translate the text and release the classes lol
They are just doing this to drag it out
Also, if I see them use the word cadence one more time i swear i am going to jump through a wall like the kool aid man
It’s crazy how they stated “accelerated releases” around the time they did 1 month per class for Glaivier and Destroyer, then circled back to the original 2-3 month and acted like nothing happened lol
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fr
If they meant accelerated releases as in “still faster than KR” then they should’ve been more specific instead of getting the whole community thinking it was 1 per month this entire time lmfao
is it possible to send this thread to the Feedback Area instead of General Discussion?
Yeah, “cadence” doesn’t exist in the first place, because they are creating it.
Another consequence because of this chain of bad communication.
You act like people can raise EVERY class to 1445.
We get an express event? Cool I get to try out a new class!
Don’t be a clown and think that having every class available means the player will automatically have it maxed out and nothing else to do with them. You didn’t put much thought into it didn’t you?
What’s even crazy is that back when they stated “accelerated releases”, which I think happened AFTER the April roadmap, some people were even thinking they were gonna do 2 classes per month. So not only did they take 1 step back, but 2 steps back even further to the original 2-3 months. So everybody who used the “accelerated releases meant what they said stfu” argument, well now they can’t use that argument now can they? They broke their promise and that’s that.
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If their Hype marketing wouldn’t be so pathetic than they could easily release all classes and still have the same amount of players coming back to the game. New Players will most likely quit anyway after going through 30h of gameplay seeing bots doing quests with you. The Hype Marketing of them is so bad that everyone outside the Lost Ark bubble doesn’t even recognize that a new class is coming to the game
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They didn’t even market the express event, it was only on their patchnotes post. Express Event in the korean server is really big, so they made videos specifically to announce them. It’s so bizarre that most likely whoever is behind AGS marketing team, doesn’t actually know well what’s important in Lost Ark.
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KR will stop to release new classes?