Amazon is not banning players from the game. If you are trying to play the game from a region outside of where they have publishing rights, you cannot access the game.
As Zoul said, if you moved to a country where AGS has rights to publish, you would be able to play. So no, Amazon isn’t ‘illegal’.
At launch, Lost Ark could only be installed from Steam in the regions it was being released in. People looked at the youtubes to get advice on how to use VPNs to fake their country of origin to evade the region bans and get it installed. The people who are crying about that 10010 error now have only themselves to blame.